Why I Signed Up For Reduxio’s Data Storage Revolution

By Mike Grandinetti for Beyond The Blocks - Saturday, February 27, 2016

Reduxio Data Storage Revolution

When it comes to the tech start-up community, I think it is fair to say I have been around the block, and seen a lot of “game-changing” start-ups over the years.

Since the mid-1990s I have served as an executive team member and chief marketing officer at seven venture capital-backed enterprise technology startups, two of which went public and five of which were eventually purchased by strategic acquirers, including AT&T, IBM, Iron Mountain, Oracle, Symantec and Synopsys. I have taught thousands of budding entrepreneurs while serving as a professor at Hult International Business School, the Technical University of Denmark and MIT Sloan School of Management.

I have advised and mentored hundreds of startups in the enterprise tech, cleantech, healthtech and other industries, including TankUtility, Evertrue, Localytics, Testive, and TheTapLab. At this point, one might think I would have become cynical or blasé about the industry – but actually, learning about a new startup poised to disrupt a tradition-bound, established market still excites me as much as ever before.

In fact, the tremendous exhilaration that I felt when I learned more about Reduxio, and how it plans to redefine the data storage market, was enough to get me “back into the game” and sign up for another stint developing and implementing marketing strategy at an enterprise tech startup.


True Innovation

Why is Reduxio so exciting? Because its Time OS operation systems features innovations that will disrupt a market – the data storage market – which has been stuck in the past for almost two decades.

  • With Backdating™, customers can recover their data on a second-by-second basis, so they no longer have to deal with tedious and time-consuming snapshot administration. 
  • NoDup™ applies dedupe and compression as soon as data comes into the storage system so that no duplicate data is ever stored anywhere on the system, dramatically increasing its effective capacity. 
  • Tier-X™implements continuous multi-level tiering that integrates flash, disk and other storage media into a single storage pool, providing all-flash systems levels of performance at disk-based system prices.

By starting from scratch, and building a data storage architecture to take advantage of the today’s processing, networking and media technologies, Reduxio has been able to develop data storage software that delivers breakthrough storage efficiency and performance.


Delivering Value

However, it does not matter how innovative your technology is if it does not solve customers’ problems. Perhaps that is what excites me most about Reduxio’s technology – how a wide variety of enterprises are not just using Reduxio’s technology, but loving it.

  • On one end of the spectrum, cybersecurity companies, technology providers, research institutions and SaaS and cloud-based service companies are discovering Reduxio provides them with all-flash levels of performance for demanding applications, the availability needed for mission-critical infrastructure and the scalability needed to support millions of users.
  • Meanwhile, school districts, municipal governments and other enterprises that are not usually perceived to be “early adopters” are finding that Reduxio’s easy to use intuitive interface makes installation and administration a breeze, while also reducing their virtual machine (VM) and database recovery times from hours to minutes, increasing their storage capacity by four times or more, and lowering their data storage cost per gigabyte by more than 50 percent.

In my experience, I have come across a lot of companies with technologies that looked great in the lab – however, it is when these technologies are deployed in the “real-world” and delivering value to a diverse set of customers that you know you have something really special.


Overcoming Obstacles

Enterprises around the world – large and small, for-profit and non-profit, cutting-edge and risk adverse – are all confronting the challenge of how to implement cloud, big data, Internet of Things (IoT) and other strategic IT initiatives that deliver compelling digital services to their customers, employees and other stakeholders.

Yet, a key obstacle in implementing these initiatives has been data storage – both because it has been eating up resources that could be used on these initiatives, and because it could not deliver the performance needed to support these projects at a reasonable price. Reduxio offers these enterprises a way to smash through this data storage roadblock, and implement IT initiatives that delight their customers, impress their employees and create value for shareholders.


That is why I am so excited to join Reduxio as its new CMO and corporate strategy officer and educate and engage customers on how our revolutionary data storage software will solve some of their most intractable data storage problems. You’ll be seeing a lot more from us in this regard over the next few months – including a Reduxio marketing hackathon, new features and product enhancements and content (including case studies, videos and, of course, blog posts) that further explains how Reduxio redefines data storage.

If yesterday’s storage technology preventing you meeting today’s IT challenges? If so, let me know by emailing me at mike@reduxio.com, and we can talk more about how Reduxio can help you to do what you need to do with your data, when you need to do it, safely, reliably and at blinding speed.


NoDup Product Brief


Mike Grandinetti

Written by Mike Grandinetti

Mike Grandinetti is Chief Marketing & Corporate Strategy officer at Reduxio. He has a unique cross-disciplinary background. He has deep operating experience as a serial venture capital – backed entrepreneur across five very successful ventures, was involved as an early team member in the launch of several successful new businesses within Hewlett-Packard, holds long-standing faculty appointments at MIT’s Sloan School of Management and Hult International Business School. He also served as a senior management consultant with McKinsey. As a serial entrepreneur, Mike was involved in the formation of 7 advanced technology start-ups and has helped lead five venture-backed start-up companies to successful exits (twice a multiple exit) for his VC investors, inlcuding 2 NASDAQ IPOs and 5 high multiple trade sales to strategics. He currently serves as a Senior Advisor to numerous global start-ups and VC firms across the IT, and is Managing Director of StartupNEXT Boston and a Community Impact Fellow with OpenIDEO.

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