What would you do if you could Time Travel to any second?

Aaron Flores - Monday, December 11, 2017

Last April, Reduxio presented at the CCISDA Spring Conference in their first ever IGNITE Vendor event. If you aren’t familiar with this kind of presentation, let me give you the rundown: each participant gets 5 minutes to present 20 slides, each of which advances automatically every 15 seconds.. The audience gets a speedy and entertaining talk providing a ton of information. 


Reduxio Wins MARTECH's Stackie Award

Mike Grandinetti - Wednesday, October 04, 2017

I have been leading startup marketing and strategy teams in the enterprise tech space across eight consecutive new ventures for 25 years. With the exception of the primary focus of delivering exceptional value to your customer, virtually everything in that time frame has changed profoundly in terms of how to staff, organize and manage a marketing team for maximum market impact in the Permanent Fast Forward, Digital and Social world we now find ourselves in.When I was asked to join Reduxio by...


3 Keys to Building a Great Product from Scratch

Dror Granot - Wednesday, July 26, 2017

A lot of people start out with a good idea. In fact, many of them think that with their creativity and skills set, they may just yet come up with the next best thing in the technology space.

Unfortunately, though, only a handful of these ideas will see fruition, and even fewer will become the revolutionary products that their creators envisioned.

Why? It’s all in the execution.

From idea to a product…How do you build a product from scratch?

Four years ago, I was offered to join a startup...


High Tech Mergers and Acquisitions and the Death of Shareholder Value

Mike Grandinetti - Tuesday, May 02, 2017

Here’s something to think about. If you knew in advance, statistically, that by acquiring a company,  post-merger, these two things could happen: (1) your own company’s profit margins, earnings growth, and return on capital will fall behind that of your industry peers in the three years following the deal; and (2) in that same three years, the stock returns of your merged company will be, on average, 24% lower than the returns for rival acquirers that you actually beat out on the deal, would...


The US tech industry must have the freedom to hire at will

Mike Grandinetti - Tuesday, February 28, 2017

Reduxio’s POV on the recent Executive Order on Immigration and its implications for innovation 


How to Use Hackathons to Stand Out

Eyal Worthalter - Friday, February 10, 2017

Many people get the chance to participate in a hackathon, but only few of these opportunities turn out to have a significant impact on their lives. In my case though, a particular hackathon experience changed the course of my career.


Building a world class company starts with Customer Support excellence and Culture

Dmitry Gorbatov - Monday, January 16, 2017

Numerous theoretical studies are conducted all the time to prove that to gain sustainable competitive advantages, the company must maintain constant customer focus. The goal of any business is customer satisfaction. Indeed, companies that are clearly oriented towards the customer needs achieve clear competitive advantage over firms that ignore this approach.


How to Run a Hackathon to Boost Innovation Within Your Company

Mike Grandinetti - Tuesday, August 30, 2016

Hackathons are great learning environments for aspiring entrepreneurs, designers, engineers, marketers and corporate change agents - essentially anyone and everyone involved in the creative process of innovating. This post explores how both participants and companies can benefit significantly from a hackathon, and explains how you can start organizing hackathons within your company.


You're (probably) wrong about being a software engineer MVP

Noam Shabat - Wednesday, June 22, 2016

How to make sure arrogance doesn’t keep you from becoming an even better software engineer. 

I am hypocritically modest. And I think you are too.

When you first meet a hypocritically modest person, you may perceive us as reserved, perhaps insecure or shy. If you are insecure yourself, you may feel that we are a little bit snobbish.


Reduxio! (not just a Harry Potter spell!)

Fred Nix - Wednesday, March 23, 2016

In December 2015 I received a call from Robert Terlizzi, “Hey Fred! You have to take a look at what we are doing at Reduxio and come join us!”  I was not interested in changing jobs.  But I decided to do a little research… There are over 75+ companies that will sell you enterprise level storage.  I had to ask myself, “Does the market really need YASA? (yet-another-storage-array)!?”