Last April, Reduxio presented at the CCISDA Spring Conference in their first ever IGNITE Vendor event. If you aren’t familiar with this kind of presentation, let me give you the rundown: each participant gets 5 minutes to present 20 slides, each of which advances automatically every 15 seconds.. The audience gets a speedy and entertaining talk providing a ton of information.
I have been leading startup marketing and strategy teams in the enterprise tech space across eight consecutive new ventures for 25 years. With the exception of the primary focus of delivering exceptional value to your customer, virtually everything in that time frame has changed profoundly in terms of how to staff, organize and manage a marketing team for maximum market impact in the Permanent Fast Forward, Digital and Social world we now find ourselves in.When I was asked to join Reduxio by...
A lot of people start out with a good idea. In fact, many of them think that with their creativity and skills set, they may just yet come up with the next best thing in the technology space.
Unfortunately, though, only a handful of these ideas will see fruition, and even fewer will become the revolutionary products that their creators envisioned.
Why? It’s all in the execution.
From idea to a product…How do you build a product from scratch?
Four years ago, I was offered to join a startup...
Here’s something to think about. If you knew in advance, statistically, that by acquiring a company, post-merger, these two things could happen: (1) your own company’s profit margins, earnings growth, and return on capital will fall behind that of your industry peers in the three years following the deal; and (2) in that same three years, the stock returns of your merged company will be, on average, 24% lower than the returns for rival acquirers that you actually beat out on the deal, would...
Numerous theoretical studies are conducted all the time to prove that to gain sustainable competitive advantages, the company must maintain constant customer focus. The goal of any business is customer satisfaction. Indeed, companies that are clearly oriented towards the customer needs achieve clear competitive advantage over firms that ignore this approach.
Hackathons are great learning environments for aspiring entrepreneurs, designers, engineers, marketers and corporate change agents - essentially anyone and everyone involved in the creative process of innovating. This post explores how both participants and companies can benefit significantly from a hackathon, and explains how you can start organizing hackathons within your company.
How to make sure arrogance doesn’t keep you from becoming an even better software engineer.
I am hypocritically modest. And I think you are too.
When you first meet a hypocritically modest person, you may perceive us as reserved, perhaps insecure or shy. If you are insecure yourself, you may feel that we are a little bit snobbish.
In December 2015 I received a call from Robert Terlizzi, “Hey Fred! You have to take a look at what we are doing at Reduxio and come join us!” I was not interested in changing jobs. But I decided to do a little research… There are over 75+ companies that will sell you enterprise level storage. I had to ask myself, “Does the market really need YASA? (yet-another-storage-array)!?”