There’s Something Happening Here: Reduxio Wins Coveted Innovation Award

FrostSullivan blogpost B.jpg
Reduxio receives Frost & Sullivan Technology Innovation Award for Data Storage & Management

The iconic rock band, Buffalo Springfield the 1997 Rock & Roll Hall of Fame inductee that was the predecessor to Crosby, Still, Nash and Young, was led by Stephen Stills and Neil Young. The song “For What It’s Worth”, written by Stills in 1967, for many symbolizes the changing of an era.

Recently, the top global IT analyst firms, notably Forrester and IDC, have written in-depth research notes that describe the changing of an era in data storage, management and protection and highlight Reduxio.

In addition, the Gartner Group has been forecasting the inevitable replacement of legacy backup with new approaches that simplify data protection architecture.In their recent Storage and Business Continuity Hype Cycles, they included Reduxio as a representative vendor in Continuous Data Protection category. 

Today, Reduxio is proud to announce that yet another global IT analyst firm, Frost and Sullivan, founded in NYC in 1961 by industry pioneers Dan Sullivan and Lore Frost, has awarded Reduxio its 2017 North American Data Storage and Management Technology Innovation Award, based on extensive research it conducted over the past year. Frost and Sullivan is headquartered in Mountain View, CA, the heart of Silicon Valley, and has global operations, with offices in, amongst other regions, London, China, Japan, India and Singapore.

Coming back to Buffalo Springfield, the song “For What It’s Worth” starts off with the line, “There’s something happening here.

I agree.

For the first time in my 25-year career as a senior executive in many early stage advanced technology companies, and a strategy consultant with McKinsey, there is indeed something happening here and now. Top tier industry analysts clearly and unanimously recognize that emerging tech companies are more essential than ever to breaking through this extended fallow period of stunted innovation progress in the data storage space.

It’s time to hand over the mantle to a new generation of innovators.  

When Gartner, Forrester Research, IDC, and now Frost and Sullivan all, within a period of a few short months, recognize this as a period of “disruptive innovation” and recognize an emerging company as a “stable innovator”, something really is happening here. Its’ Reduxio.

The lyrics go on to say: “I think it's time we stop, children, what's that sound? Everybody look what's going down...there’s a thousand people in the street.” Today’s storage admins and data center managers are mad as hell and they’re not going to take it anymore. 24 hour RTOs won’t cut it anymore. 8 hour RPOs won’t cut it anymore. Requiring long training cycles to learn how to use systems and effectively manage data storage won’t cut it anymore. Cryptic user interfaces won’t cut it anymore. Scheduling evening and weekend shutdowns to move application data won’t cut it anymore. Apathy won’t cut it anymore.

IT professionals are demanding an entirely new approach and Reduxio delivers. 

According to Frost and Sullivan, Reduxio was unique in receiving an “Excellent” score, or the rank 9 on a scale of 1-10, based on the following criteria: 


  • Industry Impact
  • Product Impact
  • Scalability
  • Visionary Innovation
  • Application (Workload) Diversity


  • Financial Performance
  • Customer Acquisition
  • Technology Licensing
  • Brand Loyalty
  • Human Impact

Find the full Frost & Sullivan Report on Reduxio here:

Access Now

Over the next few months, I’ll be blogging on each of these attributes and why the Frost and Sullivan Research team positively recognized Reduxio’s performance on each of these criteria. 

In the interim, I will leave you with a slightly modified set of lyrics to start off this this great song.

"There’s something happening here.

What it is has become quite clear.

Innovation is once again in the air.

Reduxio holds customer needs dear.

Which is why it’s gaining market share.

And it's business growth is on a tear."

Buffalo Springfield Mr. Soul 1967 Rock Train Neil Young Steve Stills Richie Furay.jpg 

Yeah- I know. I am not delusional enough to believe that I have a future in songwriting- or music. I promise I will stick to what I know- commercializing genuinely disruptive technologies like Reduxio.


Mike Grandinetti

Written by Mike Grandinetti

Mike Grandinetti is Chief Marketing & Corporate Strategy officer at Reduxio. He has a unique cross-disciplinary background. He has deep operating experience as a serial venture capital – backed entrepreneur across five very successful ventures, was involved as an early team member in the launch of several successful new businesses within Hewlett-Packard, holds long-standing faculty appointments at MIT’s Sloan School of Management and Hult International Business School. He also served as a senior management consultant with McKinsey. As a serial entrepreneur, Mike was involved in the formation of 7 advanced technology start-ups and has helped lead five venture-backed start-up companies to successful exits (twice a multiple exit) for his VC investors, inlcuding 2 NASDAQ IPOs and 5 high multiple trade sales to strategics. He currently serves as a Senior Advisor to numerous global start-ups and VC firms across the IT, and is Managing Director of StartupNEXT Boston and a Community Impact Fellow with OpenIDEO.

Want to comment on this blog post?