I’ve been at Reduxio for almost 6 months now, and I’m having to question some of what I learned. Truth is, I’ve drank my fair share of kool-aid over the years. Some of the lessons that I learned still ring true, but some I’ve had to unlearn. One of them, drilled into me by my previous employers, was that AFAs are always needed and are always cost-effective.
But are they really?