Another respected expert weighs in: Gartner includes Reduxio in its 'Continuous Data Protection' Category

By Mike Grandinetti for Beyond The Blocks - Monday, November 20, 2017

Reduxio is listed as a representative vendor Gartner Hype Cycle

Two weeks ago, Forrester Research published the report, “3 Vendors Disrupting the Secondary Storage and Data Protection Space”. I wrote this blog post explaining why Forrester came to conclude that Reduxio was deserving of this distinction. 

Last week, while actively participating in the annual America’s Growth Capital Investor’s Conference as a panel moderator and presenter, I posted the blog, "The Experts Agree: Reduxio is A Disruptive ‘Data Management’ Innovator."

Recently, the Gartner Group, the gold standard in IT industry analysis, published its 2017 edition of two separate Hype Cycle Reports, on both Storage and Business Continuity and IT Resilience. In both reports, Reduxio was included in the Continuous Data Protection (CDP) Category.


What is Continuous Data Protection?

According to Gartner, “Continuous data protection (CDP) is an approach to recovery that continuously, or nearly continuously, captures and transmits changes to applications, files or blocks of data while journaling these changes. This capability provides the option to recover to many more-granular points in time to minimize data loss. Some CDP solutions can be configured to capture data either continuously (true CDP) or at scheduled times (near CDP).

What’s the fundamental difference between CDP and back-up?

According to Gartner, "The difference between near CDP and regular backup is that backup is typically performed once, to only a few — typically no more than two to four — times a day, whereas near CDP is often done every few minutes or hours, providing many more recovery options and minimizing any potential data loss."

Gartner notes that several products also provide the ability to heterogeneously replicate and migrate data between two different types of disk devices, allowing for potential cost savings for disaster recovery solutions. Checkpoints of consistent states are used to enable rapid recovery to known good states (such as before a patch was applied to an OS or the last time a database was reorganized) to ensure application consistency of the data and minimize the number of log transactions that must be applied.

CDP and near-CDP capabilities can be packaged as server-based software (most common), as network-based appliances (today less common) that sit between servers and storage, or as part of a storage controller. Storage controllers offer near CDP only by way of the frequent use of snapshots but do not allow for the capture, journaling, and transmission of every write activity. The delineation between frequent snapshots (one to four per hour or less granularity) and near CDP is not crisp, and administrators often implement snapshots and CDP solutions in a near-CDP manner to strike a balance between resource utilization and improved recovery.

What Advice Would You Give to Potential users of CDP?

According to Gartner, "Consider CDP for critical data where regular snapshots and/or backups do not enable meeting the required recovery point objectives (RPOs)."

Gartner has observed that true CDP implementations are most commonly deployed for files, email and laptop data. True CDP for databases and other applications is not common and has a much lower market penetration. Near CDP for applications might be more appropriate to ensure application consistency, and minimize the amount of disk and potential processor cycles required for the solution.

CDP can be an effective countermeasure against ransomware.

Many backup applications include CDP technology as an option to their backup portfolio. The market has mostly adopted near-CDP solutions via more frequent, array-based snapshots or as part of the backup application. The disk requirements and potential production application performance impact were among the main reasons for true CDP initially facing challenges. Later, as near CDP became more readily available, it satisfied most of the market's needs.

What is the business impact of CDP?

According to the report, "CDP can dramatically change the way data is protected, decreasing backup and recovery times, as well as reducing the amount of lost data, and can provide additional recovery points. Compared to traditional backup, which typically captures data only once a day, the amount of data lost in a restore situation can be nearly 24 hours for backup versus minutes or a few hours with CDP."

Where is CDP currently positioned on the Gartner Hype Cycle maturity curve?

According to the analyst firm, CDP is considered to be “mature mainstream” with a nearly 50% market adoption rate.

As you may have already noticed, there is a high degree of alignment between both the Gartner category of CDP, where they have positioned Reduxio, and how Reduxio is described in the Forrester report, where the authors conclude, “the past few years have ushered in disruptive innovation” and Reduxio is positioned as “gaining market acceptance by delivering advanced capabilities to address specific problems in the secondary storage and data protection space.” It is also among a group of three companies that are “bringing reliability and confidence to data protection” for “trying to change the way enterprises manage secondary storage, data protection, and data copies and to attain a 1-second recovery point objective (RPO) for mission-critical applications.

The report also notes that Reduxio “makes it easy, effective, and efficient for enterprises to integrate the storage landscape for business applications.”

IDC, the remaining member of the big three global IT industry analyst firms, came to a similar conclusion in a report you can read here:

“IT organizations are gradually driving down their RPO and RTO. Unfortunately, in most cases, this requires a complex strategy of interleaved products including snapshots, mirrors (clones), backup software, and asynchronous and synchronous replication, as well as stand-alone cloud-based solutions for data protection and disaster recovery. Moreover, these tools are often vendor and platform-specific, meaning that tools are both manually interleaved and redundantly overlaid. To make matters worse, and despite the deployment of all this technology, IDC research shows that nearly two-thirds of organizations are not fully confident that they could recover their data in the event of a significant disaster.”

IDC Vice President and Storage Analyst, Phil Goodwin, as principal author, wrote, Reduxio’s “unified data storage, management, and protection platform, designed to unify the management of primary and secondary data, is centered around its HX-series of Flash arrays. In addition, it provides seamless integration with public cloud storage for both immediate data availability as well as disaster recovery.“

He continued, writing “it’s evident that the Reduxio system has many of the capabilities built in to construct a data protection infrastructure. It should not be overlooked that the HX-series systems are designed from ground-up to support the most demanding application workloads; they are not data protection devices; they just have data protection built in. BackDating allows recovery of data at one-second granularity instantaneously.


In a very short time, Reduxio has been recognized by Gartner Group, Forrester Research, and IDC as providing uniquely innovative data storage and protection capabilities that deliver compelling business impact and benefits to users. Regional analysts like ESG and StorageSwiss have come to similar conclusions.

At Reduxio, we are committed to focusing on our founding vision to bring unprecedented levels of ease of use and effectiveness to data storage and protection.


We are just getting started.

Mike Grandinetti

Written by Mike Grandinetti

Mike Grandinetti is Chief Marketing & Corporate Strategy officer at Reduxio. He has a unique cross-disciplinary background. He has deep operating experience as a serial venture capital – backed entrepreneur across five very successful ventures, was involved as an early team member in the launch of several successful new businesses within Hewlett-Packard, holds long-standing faculty appointments at MIT’s Sloan School of Management and Hult International Business School. He also served as a senior management consultant with McKinsey. As a serial entrepreneur, Mike was involved in the formation of 7 advanced technology start-ups and has helped lead five venture-backed start-up companies to successful exits (twice a multiple exit) for his VC investors, inlcuding 2 NASDAQ IPOs and 5 high multiple trade sales to strategics. He currently serves as a Senior Advisor to numerous global start-ups and VC firms across the IT, and is Managing Director of StartupNEXT Boston and a Community Impact Fellow with OpenIDEO.

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