What Does 2016 Hold For Enterprise Data Storage?

By Mark Weiner for Beyond The Blocks - Monday, January 18, 2016

Data Storage Trends
Industry trends for 2016

It has been a busy 2015 for Reduxio. We launched our next generation enterprise storage solution, the Reduxio HX 550 Flash Hybrid storage system. We were named “Best of Show, Virtualization and Cloud Infrastructure” at VMWorld. We traveled a lot – visiting the Truth in Storage event in San Diego, California, The New England VTUG Fall Forward meeting near Boston, Massachusetts and the Storage Decisions conference in New York City, New York, among other events.

However, we have not been too busy to think about what 2016 might hold in store for the enterprise storage industry. Based on our thinking (and confirmed by what we have heard from our customers) we expect that we can look forward to the following trends taking firm hold in the enterprise storage market next year.


A bigger push for performance optimized storage

More applications. More server virtualization. More powerful servers. All of these factors are leading customers to tell us the same thing – they need faster storage IO for their datacenters, IO that storage system architectures originally designed for spinning disks simply can’t deliver.

Many of these customers have looked at all-flash storage systems with homogenous flash media to solve this IO problem and found that the high prices of these systems don’t justify the performance they deliver. Instead, they are increasingly embracing performance optimized storage architectures – storage systems that use multiple media types while servicing all application read and write from flash. They are finding that these performance optimized storage architectures are able to cost-effectively deliver performance comparable to all-flash systems with the capacity of all-disk-based systems. In doing so, performance optimized storage allows them to address their IO problems - without breaking the bank.


The ditching of data snapshots

When they are not dealing with IO problems, our customers are telling us they are spending way too much time scheduling, managing and administrating snapshots and consistency groups. The increase in the number of volumes and the amount of data in the datacenter, along with growing adoption of Virtual Volumes (VVols), is transforming snapshot administration from a quick, routine task into a major time-suck.

Moreover, snapshots just are not able to cut-it in datacenters that now have to manage multiple mission-critical web, mobile and other digital services. Data errors and logical corruptions always pop-up, and when they do, snapshots cannot recover data or applications with sufficient granularity.

Add to this the fact that DevOps teams increasingly need to quickly create clones of entire IT environments. In a world where IT is tasked with supporting faster and more agile application development, using snapshots to create clones is slowing the entire application development process down.

Our customers need a snapshot alternative that is easy to manage, can recover data and applications to the second before a data error or logical corruption, and that DevOps teams use to quickly create chains to independent clones. In other words, they need BackDating.


More enterprise storage Ethernet adoption

Fibre Channel’s speed used to make its use over Ethernet a no-brainer. Yet, as 10Gbe Ethernet is increasingly adopted and 40Gbe makes further inroads, Fibre Channel’s previous speed advantage over Ethernet has disappeared.

Add to this the fact that Ethernet is supported by Cisco and the other major networking companies and it is no surprise that we are hearing from our customers that they plan to integrate more Ethernet into their enterprise storage architectures.


What these trends all demonstrate is that customers are ready for Reduxio’s groundbreaking storage technology. They need storage solutions that provide all-flash levels of performance with the capacity of disk-based systems. They are demanding an alternative to snapshots, one that can instantly recover and clone volumes from any second in the past with no upfront planning or data copy. They are ready to use storage architectures that use increasingly fast Ethernet networking rather than Fibre Channel.

Based on this, we better rest up this upcoming holiday season – because 2016 looks to be even busier than 2015.


Mark Weiner

Written by Mark Weiner

Mark is responsible for the overall strategy and execution of Reduxio. Mark is a veteran of the storage industry, with over 20 years of experience in technical, sales and executive roles. Mark joins Reduxio from Exanet, a Clustered NAS vendor where he served as Chief Executive Officer, growing its sales, and leading to its eventual acquisition by Dell. Prior to Exanet, Mark was Executive Chairman of StoreAge Networking Technologies, an innovator in the storage virtualization market, and oversaw its successful acquisition by LSI Corp. Mark also spent over 10 years at NetApp, joining as one of its first 100 employees and serving in various technical and sales roles and finally as Vice President of Western EMEA. In that role, Mark grew the business from zero to over $250M in annual sales. Prior to NetApp, Mark worked at Auspex, a computer storage company which introduced the first network-attached storage (NAS) devices.

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