The new role of Data Storage
Companies and organizations of all sizes are drowning in a relentless deluge of data. Mankind has created more data in the past 18 months than in all of history — it’s almost impossible to wrap your head around this statistic — and this trend will continue to grow as more industries become part of the digital economy.
Not surprisingly, the data storage market has expanded rapidly along with the role of data storage in this brave new digital world. It’s up to vendors like Reduxio to not only provide innovative, effective solutions for storing data, but also manage, protect, and secure data with solutions that are purpose-built for the latest business processes.
As we close out 2017, here are three important trends to watch and why we’re excited about them in the year ahead.
Additional lines of business are taking a leadership role
Compared to only a few short years ago, today more and more lines of business and company departments have a stake in IT architecture. These groups are now defining their business and applications requirements to central and business unit IT groups.
As a result, technology has to be simple to use. Everyone is now accustomed to the ease of use and user experience of their iPhones and other well designed consumer technology products and apps. Enterprise vendors, including those selling into the data center, must get on board.
Reduxio is helping make data storage user-friendly with simple, intuitive interfaces based on learnings from the video game industry. For example, our V3 user interface leverages HTML5 to enable drag-and drop widgets to create a customized dashboard that easily tracks your metrics of choice.
The race towards zero RPO and RTO
In an always-on, always-connected digital economy, instant gratification is no longer a luxury but an expectation. Consequently, there is intense pressure to move towards zero recovery point objective (RPO) and zero recovery time objective (RTO) for data recovery.
Today’s unacceptable but widely practiced norm from every major legacy vendor is 24-hours or more for RPOs and RTOs, as documented by global market research firm IDC. Closing this time window is more important than ever considering 5,000+ malware and ransomware attacks penetrate organizations every day in the US alone. These attacks are also increasingly more visible: The devastating attacks on the National Institutes of Health in the UK, Maersk in Denmark, Toyota in Japan and FedEX in the US are all recent examples. If the CIA and NSA can be hacked, then anyone and everyone can, and is. It’s not a matter of if, but when.
A collapsing storage stack
As customers look for simplicity, the storage stack is collapsing, and again, Reduxio is helping along the way. While many organizations have invested heavily in a wide range of fragmented, sub-optimized data storage solutions, Reduxio delivers a unified data storage and management stack, with both primary and secondary storage in a single integrated platform that includes built-in data protection. It dramatically reduces both TCO and complexity, while delivering huge improvements in user/administrator productivity.
Key learning from these trends for Reduxio during 2017
Given the trends described above, large scale customers are less risk averse than before and are now looking to rapidly emerging, innovative companies like Reduxio.
Some of our customers include the largest public utility in the U.S., one of the largest travel e-commerce sites in the world, and major universities like the prestigious Technion-Israel Institute of Technology, the University of Georgia and the University of Southern California. They also include the global heavy equipment manufacturer Kubota, Nissin Foods, maker of the iconic “Top Ramen” product line, and many others.
Further, the sense of urgency is so great we are seeing sales cycles of only 60 days, which is unprecedented in my 25 year career in the data storage industry, with 70% not even requiring a proof of concept. This is a clear indication that customers are hungry for solutions that just work, easily and cost effectively.
What’s next for Reduxio in the year ahead
We’ll continue to expand our direct sales force and distribution network of preferred, technology-forward value added resellers. Today, we operate in all major U.S. cities, have offices open in London, Paris, Brussels and Amsterdam, and maintain a strong presence in Israel. We are also seeing rapid increases in sales productivity in our sales regions.
The next step is to move toward a high velocity viral model, with easy-to-download freemium visions of key features to expand awareness and expose more users to our unique capabilities. We will also continue to build a global community around Reduxio using open innovation events like Hackathons and other innovation tournaments.
Our current offering, the HX550, will also keep getting better as we incorporate new features and capabilities into TimeOS. We are also planning on expanding our product line further next year.
In the last few months we’ve seen growing interests from the analyst community as well as established large enterprises in talking with Reduxio. This wasn’t the case a few years ago. This is a testament to the quality of the product we’ve placed in the market and the service we’ve delivered as an organization to existing customers. 2018 holds a great year for Reduxio.